June 24, 2026
Amazon is adding a vertical video feed to Prime Video


Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new โ€œClipsโ€ feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it.

Prime Video previously offered a TikTok-style feed with NBA game highlights, but now you can see snippets from titles offered on the platform by scrolling down to the Clips carousel on the appโ€™s homepage. โ€œEvery time you visit the experience, youโ€™ll see something new based on your viewing history,โ€ Prime Video says.

You can also add shows and movies to your watchlist from the Clips feed and share them with a friend over text, email, or on social media. Your recipient will need the Prime Video app in order to view the clip. Clips is rolling out to โ€œselectโ€ customers in the US on iOS, Android, and Fire tablets ahead of a broader rollout this summer.

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