Tide Already Dominates Detergent. Why Is P&G Pushing a New Version? - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

Researchers and developers believed they could improve the company’s crown jewel—and sell consumers on a laundry ‘tile.’

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