BENGAL BECKONS
EndemolShine India is reviving โBigg Boss Banglaโ for Indian platform JioStarโs Star Jalsha, marking the reality formatโs return to Bengali-language television after a decade. Cricket legend Sourav Ganguly will host the series.
The revival expands Banijay Entertainmentโs โBigg Bossโ footprint in India to seven languages, joining existing Kannada, Tamil, Telugu, Marathi, Malayalam and Hindi-language iterations. The Hindi versionโs most recent run was the most-watched streaming non-fiction show in India during its finale week.
โโBigg Bossโ has grown into one of the most powerful and enduring entertainment formats in the country,โ said Deepak Dhar, founder and group CEO of Banijay Asia and EndemolShine India. โWith Star Jalsha as our partner, and Sourav Ganguly leading the show, we are confident โBigg Boss Banglaโ will resonate deeply with viewers.โ
โBigg Bossโ is the Indian adaptation of Banijay Entertainmentโs global โBig Brotherโ format, which launched in 1999 and currently spans 70 adaptations and 600-plus seasons across 27 territories.
SYSTEMIC SILENCE
The South Asian Screen Office of Canada has launched the SASO National Research Project at Toronto Metropolitan University, targeting the systemic underrepresentation of South Asian creators in Canadaโs screen industries.
โThe issue is not absence โ it is structural invisibility,โ said project director Sunny Gill. โWhen data frameworks collapse South Asians into broad classifications, they erase the scale and specificity of a community of more than 2.5 million people.โ
The project will generate the first coordinated national evidence of South Asian participation on screen, behind the camera and in leadership roles across Canadaโs screen sector.
MALAYSIAN MOMENT
Malaysia will make its SXSW debut with the Made in Malaysia stage on March 15 at Las Perlas in Austin, marking the first time a national Malaysian music showcase has been presented at the festival.
Curated and headlined by rapper, singer-songwriter and producer Zamaera, the showcase features R&B vocalist Murty, indie singer-songwriter Zoe Tan, hyperpop and hip-hop artist Lil Asian Thiccie and electronic producer I-SKY, with Texas-based DJ Vร.A_2000 opening the night.
โOur music may sound global, but itโs unmistakably Malaysian,โ said Zamaera. โWeโre not just performing songs โ weโre sharing our identity, our creativity, and our voice with the world.โ