Prada Is Wooing the Ultrarich With Snorkeling Trips and $100,000 Skirts - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

The fashion house is working to close the gap with rivals in courting top spenders as it navigates a difficult climate for luxury retail.

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