How Lego Is Getting More Adults to Tinker With Their Toy Bricks - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as gaming and Formula One.

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