Disney Plus will be getting a vertical video feed later this year, Disney announced as part of its Global Tech & Data Showcase for advertisers at CES.
Based on an interview with Erin Teague, Disneyโs EVP of product management for Disney Entertainment and ESPN, Deadline reports that vertical video in the app could include โoriginal short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.โ
โThink all the short-form Disney content youโd want in one unified app,โ Teague said onstage at Wednesdayโs showcase. โOver time, weโll evolve the experience as we explore applications for a variety of formats, categories, and content types for a dynamic feed of just what youโre interested in โ from Sports, News, and Entertainment โ refreshed in real time based on your last visit.โ
Update, January 7th: Added quote from Disneyโs Erin Teague.
