ChatGPT users may soon start seeing ads in their chats, as OpenAI announced on Monday that itโs officially beginning to test ads on its AI platform. Theyโll appear as labeled โsponsoredโ links at the bottom of ChatGPT answers, but OpenAI says the ads โdo not influence the answers ChatGPT gives you.โ
Currently, ads will only show up for users on the free version of ChatGPT or the lowest-cost $8 per month Go plan. Users in the Plus, Pro, Business, Enterprise, and Education plans wonโt see any ads, so anyone who wants to avoid them has to pay at least $20 per month for the Plus subscription. There is one loophole โ OpenAI notes that users can โopt out of ads in the Free tier in exchange for fewer daily free messages.โ
Users on the Go tier canโt opt out of seeing ads, but users on both the Free and Go plans can dismiss ads, share feedback on ads, turn off ad personalization, turn off the option for ads to be based on past chats, and delete their ad data. According to OpenAI, advertisers will only get data on โaggregated ad views and clicks,โ not personalized data or content from usersโ ChatGPT conversations.
Additionally, not all users and chats will be eligible for ads, including users under 18 and conversations on certain sensitive topics โlike health, mental health or politics.โ Even adult users on the chatbotโs Free and Go plans might not immediately start seeing ads, since the feature is still in testing.
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