Aperol’s Maker Bets Americans Are Ready for a Pinker, Sweeter Spritz - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

Hype around Sarti Rosa, the new hot-pink aperitif from Campari, mounted months before its U.S. marketing push began.

Categories