June 22, 2026
Jalen Brunson Ends Feud With Elmo At Knicks’ NBA Championship Parade


Elmo and Jalen Brunson are cool.

The iconic โ€œSesame Streetโ€ character caught flak from Knicks fans earlier this month for posting a video on his official social media account saying, โ€œElmo hopes both teams have fun!โ€ with four basketball emojis, referring to the NBA playoff series between the New York Knicks and San Antonio Spurs.

Elmoโ€™s fairweather message has amassed 27 million views on X, where fans roasted the furry red monster for not picking a side and displaying a lack of media literacy.

โ€œA rotten individual fueled by resentment, ego, and emotional dysfunction,โ€ one user replied. โ€œThey imitate confidence, manipulate for attention, and drag others into their chaos because misery is the only thing they know how to spread. Fโ€”kk you elmo.โ€

Elmo tried to walk back his comments, writing, โ€œKNICKS that last message! Elmo didnโ€™t mean to SPUR you on!โ€ He also toldย E! Newsย on the red carpet, โ€œElmo has learned that he should not pick favorites for online consumption.โ€

But the backlash didnโ€™t let up. After the Knicks did the impossible and defeated the Spurs in Game 5 on June 13, millions of New Yorkers flooded the streets โ€” and it quickly became clear the win hadnโ€™t exactly repaired theย โ€œSesame Streetโ€ย starโ€™s reputation. In one especially deranged bit of viral fallout, a video circulating online shows a Knicks fan displaying a mock Elmo head on a pike above a cardboard sign reading, โ€œTRAITOR.โ€

The next day, Cookie Monster tried to help repair his friendโ€™s reputation, writing on X, โ€œElmo teach me not to eat trophy. Me teach Elmo to pick a team.โ€

Yet it was the even-keeled Brunson who showed Elmo some forgiveness. At the Knicksโ€™ official championship ticker-tape parade on Thursday, Variety filmed the team captain holding up and kissing an Elmo plush with a cardboard sign reading, โ€œForgive me PLEASE,โ€ while standing beside the NBA championship trophy on his float.

During an interview on โ€œCBS Mornings,โ€ Gayle King asked Brunson why he chose to walk away without saying a word after Spurs star Victor Wembanyama shoved him on what she called โ€œa blatant foul,โ€ and the Knicks captain offered a glimpse into his Mamba mentality that defines his character.

โ€œIt was definitely a spur-of-the-moment thing, but no matter what, you have to understand the moment, what youโ€™re doing, and what your main goal and focus are,โ€ he explained. โ€œIโ€™ve always had the ability to stay even-keeled โ€” never too high, never too low. Thatโ€™s what prepared me for that situation.โ€

If Brunson can move on from Wembanyama โ€” and Elmo โ€” maybe itโ€™s time for New York to do the same.



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