Sacha Baron Cohen has entered the Marvel Cinematic Universe and is showing off his impressive ripped physique.
The 53-year-old actor turned heads as he revealed his Men’s Fitness UK cover on Instagram July 23. The magazine photo sees a shirtless and very muscular Cohen holding two 30-pound weights in each hand.
“From Borat to buff in 25 minutes a day,” reads one of the headlines on the cover.
The post also includes additional photos of the actor and his toned arms, abs and back that really had people in the comments section thirsting over him.
“I’m sorry, but thirst trap Borat was not on my 2025 bingo card,” one person wrote, while another added, “And he’s 53. Dude looks incredible.”
The new look comes as Cohen prepared for his role as Mephisto in Marvel’s “Ironheart” series. The actor made his surprise debut as the devil-like character in the series finale.
According to Deadline, Marvel producer Kevin Feige said that Cohen’s character will be a prominent figure as the next supervillain in the MCU.
As the cover gained more attention, Cohen commented on the photos on his Instagram story, writing, “This is not AI, I really am egotistical enough to do this.”
“Some celebs use Ozempic, some use private chefs, others use personal trainers,” he wrote in a second slide. “I did all three.”
In a third post, he jokingly wrote, “Hard launching my mid-life crisis.”
He continued, “Debuting my new character: middle aged man who replaced beer with protein shakes.”
He also thanked his trainer, Alfonso Moretti, for “doing the unthinkable — putting up with me for 25 mins a day.”
Cohen’s Men’s Fitness UK interview doesn’t drop until Friday, July 25. In Deadline’s preview of the magazine spread, it noted that the actor asked Matthew McConaughey for suggestions on a trainer, which led him to Moretti.
In describing the “Borat” star’s body before he worked with him, the trainer said, “He looked like a ruler, straight up and down.” Yet, he believed Cohen was “an athlete in hiding.”
According to Deadline, the actor trained hard and consistently, including a diet high in fiber and protein and low in sugar.
Cohen, on his end, also described his condition at the start of his new workout routine as “having the core strength of an arthritic jellyfish.”
