A 70-acre mixed-use community, TOWN1, is transforming Huntersville with retail, housing, and offices, spearheaded by NASCAR’s Joey Logano.
HUNTERSVILLE, N.C. — A massive 70-acre mixed-use community is now under construction off Hambright Road near I-77 South, and developers say it will bring something entirely new to Huntersville. The TOWN1 project will combine restaurants, housing, offices, and retail into what they describe as a “destination” for the region.
NASCAR driver Joey Logano, who owns the property, says the goal is to create a place the community can be proud of.
“I’m really excited,” Logano said.
More than a decade ago, Logano purchased the land with no intention of developing it.
“I wanted a place to park some hot rods and build some racetracks, and it was all about fun,” he said.
But as Huntersville grew, and as Logano’s own life evolved, so did his vision.
“We saw a great opportunity and a need there, so maybe not off-road tracks but somewhere people can go on Friday and Saturday night,” Logano said.
The partnership behind TOWN1 is planning a large, walkable community featuring:
- 75,000 square feet of retail
- A five-story office building
- 300 modern farmhomes
- 321 urban flats
- 75 townhomes
Developer Ben Geisler of Treenail Development says the project blends several popular concepts into a new identity.
“The best way to describe it is a Kingsley Towns Center meets South End meets Birkdale with its very own unique vibe and energy,” Geisler said.
Logano emphasized that with his name attached — and his home nearby — he wants the project to exceed expectations.
“It’s something at the end of the day my name is tied to it and I live right there and I can’t hide from it. I want it to be really really nice,” he said.
A business park will also be built on the north end of the property after the mixed-use portion is completed.
The full development is expected to take three years to build.
Contact Walker Lawson at wlawson@wcnc.com or follow him on Facebook, X, Instagram and TikTok.
