K-Beauty Has Conquered the World. China’s Proya Wants C-Beauty to Be Next. - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

Proya Cosmetics will start selling its flagship brand in the U.S. via a partnership with retailer Ulta Beauty.

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