The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

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