United’s Card-Counting CEO Made a Huge Bet—and It’s Paying Off - 𝓤𝓷𝓲𝓽𝓮𝓭 𝓢𝓽𝓪𝓽𝓮 24

The airline went all-in on premium features and brand loyalty. Scott Kirby’s strategy is lifting United into Delta’s airspace.

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