Asus chairman Jonney Shih told Taiwanโs Inside that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.
โAsus will no longer add new mobile phone models in the future,โ Shih reportedly said (translated with Google Translate). He didnโt entirely rule out a return though, instead saying the company is entering a state of โindefinite observationโ of the market, and that it will โcontinue to take care of the brandโs mobile phone users.โ
Weโve reached out to Asus for confirmation that it is exiting the smartphone market, but hadnโt heard back in time for publication.
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