The fan-favorite flavor was last seen in 2022.
WASHINGTON — Pop-Tarts will have new options for breakfast this fall, bringing back a beloved flavor and offering new protein-rich breakfast pastries
Kellanova, the company behind Pop-Tarts, said Chocolate Chip Cookie Dough Pop-Tarts will be returning to store shelves in November. The fan-favorite was last seen in 2022.
The relaunch will have the same flavor combo as the version from three years ago: caramelized, chocolate chip cookie-inspired filling tucked inside a golden crust, topped with a signature chocolate icing swirl.
Each bite, the company said, “delivers the perfect mix of nostalgia and indulgence.”
The pastries will be sold at stores nationwide, costing $3.49 for an 8-count box.
Pop-Tarts Protein
The snack maker also announced it will be launching a new line of protein-rich breakfast snacks. Pop-Tarts Protein offers 10 grams of protein per serving (one pastry). But the company says the new lineup will maintain the brand’s signature flavors.
The new Pop-Tarts Protein line debuts in three varieties:
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Slammin’ Strawberry, featuring the classic tart strawberry filling with frosting and rainbow sprinkles.
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Boostin’ Brown Sugar Cinnamon, with a gooey brown sugar cinnamon center and a golden-brown crust.
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Bumpin’ Blueberry, packed with jam-like blueberry filling, sweet icing, and crunchy sprinkles.
Pop-Tarts Protein will also be available nationwide beginning in November, at an MSRP of $3.99 for an 8-count box.
Kellanova, which was created last year when the Kellogg Co. split into two companies, is just one of the many companies jumping onto the protein trend, as consumers look to add more macronutrients to their diets. The company already offers protein-enhanced Eggo waffles, which launched in May 2024.
Protein is an essential building block of life, made up of amino acids. It’s what the body uses to build and repair muscles.
