The Queen City’s skyline looks a bit different thanks to a new addition to one of Charlotte’s most recognizable buildings.
CHARLOTTE, N.C. — The Uptown Charlotte skyline looks a little different after crews officially installed a new sign atop the Wells Fargo building.
Helicopters were used to lift the large letters to the top of the former Duke Energy tower, which is the second-tallest building in the Queen City. Each letter is about 14 feet tall and lights up.
Wells Fargo says there will be several weeks of testing before the sign is officially turned on.
When the bank proposed the signage to city officials in 2023, Wells Fargo representatives emphasized that the new sign and enhanced lighting features are components of a broader initiative to strengthen community connections.
This isn’t the first time corporate branding has transformed Charlotte’s skyline. In 2020, Truist’s decision to rebrand the historic Hearst Tower generated mixed reactions from local residents and urban planning advocates.
Beyond the new signage, Wells Fargo plans significant upgrades to the LED lighting system on the tower’s sides and top. These enhancements will expand the capabilities of the Wells Fargo Lights program, which illuminates the building in various colors to recognize different causes, programs, and community events throughout the year.
The signage installation and lighting improvements are funded as part of Wells Fargo’s $500 million “employee experience investment” initiative, according to company officials.
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