An essential hot dog topping has gotten a (very long) shoutout from one of musicโs biggest stars, thanks to Kendrick Lamar.
On Nov. 22, rapper Lamar dropped his surprise sixth album, โGNX,โ setting fans online ablaze with excitement and praise.
In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamarโs mega-viral hit โNot Like Us.โ
On โtv off,โ the seventh track on his album, Lamar name-drops Mustard, who produced the song along with Antonoff, Sean Momberger and others.
At about two minutes into the track, Lamar screams โMustard!โ in an all-caps, uvula-shaking and instantly memorable way, then repeats it later in the song.
The rapper holds the producer’s name for nearly five full seconds โ or two full measures. The internet has since held โMustard!โ at the tip of its tongue, turning the song snippet into a full-fledged meme.
Mustard himself said that the album release was a surprise to him, too โ he hadnโt even heard the track that bears his caterwauled name.
โThat s— was elite. So fire,โ Mustard told Billboard on Nov. 22, adding that he might make it his new producer tag, a short audio clip typically placed at the start of a beat that identifies the producer who made it.
โI canโt wait to perform that song and just hear people just saying that, โcause everybodyโs going to say that like crazy,โ he said.
Now, everyone from โShrekโ to the NFL, McDonaldโs, Heinz, influencers, actors and professional athletes have participated in the trend, drawing plaudits from social media, including Mustard himself:
