Billy Crystal And Meg Ryan Star in Hellmann’s Super Bowl Commercial

“Why?” Ryan responds.

“Hello,” he says, alluding to the incident.

“Nobody remembers that,” she says.

Ryan laments how the sandwich she’s eating isn’t “doing it.” She then spreads some Hellmann’s on the bread and begins quietly moaning in delight.

“What’s happening? Here we go,” Crystal says as her wailing grows louder.

“Oh my gosh! So good!” Ryan says, as other customers start looking at her.

“This one’s real,” Crystal says, as Ryan’s behavior continues to increase in intensity and volume.

“Lunch and a show,” Crystal jokes to the other people in the restaurant as Ryan eventually settles down.

“Now that is a sandwich,” a satisfied Ryan says before the camera quickly cuts to Sydney Sweeney, seated at another table.

“I’ll have what she’s having,” she tells the waitress, a nod to how the scene from the movie ended when an older female customer says the same line to the waitress after seeing Sally’s exaggerated performance.

“I’m competing with a condiment,” Crystal then says in a voice-over as the commercial ends.

Ryan and Crystal, who had teased their reunion on social media earlier this month, had a blast returning to their beloved roles and the very famous scene.

“Reuniting with Billy and stepping back into Sally’s shoes was a joy,” Ryan said in a statement. “I’m hoping it’ll be fun for fans to revisit this scene with its (wink, wink) new star, Hellmann’s mayo.” 

“The opportunity to return to Katz’s Deli with Meg was a no brainer,” said Crystal. “Thanks to Hellmann’s, who came up with the concept and wrote a really funny spot, we’re bringing some laughs and nostalgia and helping When Harry Met Sally celebrate its 35th Anniversary during the Big Game this year.” 

“When Harry Met Sally…” has long been considered one of the all-time best romantic comedies, so much so that it would later be lionized with the “Meg Ryan fall” trend and celebrated by Crystal when he donned a sweater eerily similar to one he wore in the film when he turned 75 in 2023.

In 2019, he and Ryan reunited when the movie was screened at the TCM Classic Film Festival in Los Angeles. Crystal said he had a hunch the movie would be a hit after seeing the audience react to the orgasm scene during an early test screening.

“(It was) the first time people saw it and it was the first time the orgasm scene — I have to call it that — played, and the laughs were insanely great,” Crystal told “Entertainment Tonight.” “When that scene ended, we realized (director Rob Reiner) and I were holding hands because it was so intense in the theater, the laughs were so amazing, that we knew that there was something special.”