Benson Boone is giving us a little treat — and this time, it’s not an acrobatic stunt.
The “Beautiful Things” singer is partnering with Crumbl to release the Moonbeam Ice Cream Cookie. The otherworldly dessert is inspired by a lyric from his April single “Mystical Magical” and will be at all Crumbl locations from Monday, June 23 until Saturday, June 28.
“Moonbeam ice cream, taking off your blue jeans,” he sings on the Billboard Hot 100 hit off his sophomore album, “American Heart” which dropped June 20. (In case you’re wondering about the lyric’s meaning — it doesn’t have one.)
Crumbl says Boone’s chilled chocolate cookie channels the same “mood and magic as its musical muse” and features cookies and cream pieces, a psychedelically colored lemon, berry and marshmallow topping, a drizzle of white icing, and cookies and cream sprinkle.
Sawyer Hemsley, Crumbl’s chief brand officer and co-founder, says Boone was very hands-on in crafting the cookie flavor, noting his “creativity, passion, and musical energy” made for a fun collaboration.
“We took the way his song makes you feel and turned it into something you can taste,” said Hemsley in a press release.
Boone has crafted a reputation for his falsetto voice, jumpsuits with deep V-necks, backflips and what some find to be annoying behavior.
And that’s not an insult — just a fact — as there are think pieces and Reddit threads exploring why he seems to push people’s buttons. The singer is fully aware of this facet of his career, noting in a TikTok earlier this year that if people are going to “hate me or my music at least have a good reason for it.”
He even poked fun at the haters in his most recent music video for the track “Mr. Electric Blue.” In it, he repeatedly backflips on a trampoline, wears a T-shirt that reads “one hit wonder,” sells discount jumpsuits and says being the “most overplayed artist in the world” is “all (he’s) ever wanted.”
A little girl also tells him his “music is terrible” as he serves her ice cream, so you have to at least give him points for self-deprecation.
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