Bed Bath & Beyond previews Nashville flagship reopening

WASHINGTON — Ahead of its return as a brick and mortar store, the revamped Bed Bath & Beyond is giving customers a sneak preview of the flagship location set to open Friday. 

The parent company that now owns Bed Bath & Beyond, The Brand House Collective, showed off the new location in Nashville in an Instagram post. The company announced last week the stores would be called Bed Bath & Beyond Home. 

In an Instagram video, a store employee hands the person behind the camera a familiar blue and white coupon, exactly the same as the original Bed Bath & Beyond coupons. 

Phots in another post show a storefront that will be familiar to many of the once-defunct retailer’s loyal customers. Shelves in the images are full of towels, bedding and lighting products to change out the look of a home. 

The store is located at 1624 Galleria Blvd. in Brentwood, TN, at the site of a former Kirkland’s location (The Brand House Collective owns both the Kirkland’s and Bed Bath & Beyond brands). 

To celebrate the store’s grand opening on Friday, Aug. 8, officials said, the Bed Bath & Beyond Home location will be accepting legacy coupons from before the chain originally went bankrupt in 2023. 

Additionally, the first 25 customers to make a purchase will receive a queen-sized memory foam mattress as a doorbuster deal.

In an email, Brand House Collective Chief of Staff Starr Hudgens confirmed that the Nashville store is a pilot location, and more stores will be coming. 

“We are using the Nashville market as our pilot and will begin to move to other areas after we test and learn,” she said. 

Some of the new stores, when they are announced, will be converted Kirkland’s locations, like the Nashville store. Others will be new locations specifically opened as Bed Bath & Beyond Home. 

The CEO of The Brand House Collective, Amy Sullivan, responded to comments under the Instagram posts, thanking supporters of the store for their excitement. 

“I’m thrilled to have the opportunity to give you more for your home and to expand our beloved Kirkland’s Home brand into more cities across the country through Bed Bath & Beyond stores,” she wrote. 

For customers who have hung on to gift cards for Bed Bath & Beyond in the hope that they’d be redeemable later, Sullivan had bad news. 

“Unfortunately we don’t have access to the past gift card program, this is completely different ownership and we would love to have you come in to see us,” she said. 

But there is a silver lining: “I know our team has a small gift for anyone who had this happen,” she said. “While we can’t reverse what happened we can treat you with an added bonus as you come into our reimagined brand!” 

Bed Bath & Beyond — one of the original big box retailers known for its seemingly endless offerings of sheets, towels and kitchen gadgets — filed for bankruptcy protection in April 2023. The filing followed years of dismal sales and numerous attempts to turn the flailing business around.

By June the company had sold its intellectual property assets for $21.5 million to Overstock.com. 

Overstock quickly took over the trademark, rebranding its online store to the more recognizable Bed Bath & Beyond name. 

The company later bought and merged with Kirkland’s, which changed its name earlier this year to The Brand House Collective. 

The company said it plans to open five more stores in the Nashville area, eventually converting around 75 Kirkland’s Home stores into Bed Bath & Beyond Home stores through 2026.