June 21, 2025
Benson Boone and Crumbl Join Forces on a Moonbean Ice Cream Cookie


Benson Boone is giving us a little treat โ€” and this time, itโ€™s not an acrobatic stunt.

The โ€œBeautiful Thingsโ€ singer is partnering with Crumbl to release the Moonbeam Ice Cream Cookie. The otherworldly dessert is inspired by a lyric from his April single โ€œMystical Magicalโ€ and will be at all Crumbl locations from Monday, June 23 until Saturday, June 28.

Crumbl's new Benson Boone's Moonbean Ice Cream cookie.
Crumbl’s new Benson Boone’s Moonbean Ice Cream cookie.Crumbl

โ€œMoonbeam ice cream, taking off your blue jeans,โ€ he sings on the Billboard Hot 100 hit off his sophomore album, โ€œAmerican Heartโ€ which dropped June 20. (In case youโ€™re wondering about the lyricโ€™s meaning โ€” it doesnโ€™t have one.)

Crumbl says Booneโ€™s chilled chocolate cookie channels the same โ€œmood and magic as its musical museโ€ and features cookies and cream pieces, a psychedelically colored lemon, berry and marshmallow topping, a drizzle of white icing, and cookies and cream sprinkle.

Sawyer Hemsley, Crumblโ€™s chief brand officer and co-founder, says Boone was very hands-on in crafting the cookie flavor, noting his โ€œcreativity, passion, and musical energyโ€ made for a fun collaboration.

โ€œWe took the way his song makes you feel and turned it into something you can taste,โ€ said Hemsley in a press release.

Boone has crafted a reputation for his falsetto voice, jumpsuits with deep V-necks, backflips and what some find to be annoying behavior.

And thatโ€™s not an insult โ€” just a fact โ€” as there are think pieces and Reddit threads exploring why he seems to push peopleโ€™s buttons. The singer is fully aware of this facet of his career, noting in a TikTok earlier this year that if people are going to โ€œhate me or my music at least have a good reason for it.โ€

He even poked fun at the haters in his most recent music video for the track โ€œMr. Electric Blue.โ€ In it, he repeatedly backflips on a trampoline, wears a T-shirt that reads โ€œone hit wonder,โ€ sells discount jumpsuits and says being the โ€œmost overplayed artist in the worldโ€ is โ€œall (heโ€™s) ever wanted.โ€

A little girl also tells him his โ€œmusic is terribleโ€ as he serves her ice cream, so you have to at least give him points for self-deprecation.



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