More destinations are using dynamic pricing, meaning prices change based on demand, weather and booking timing.
CHARLOTTE, N.C. โ You’ve probably heard of surge pricing for flights and rideshares, but now it’s creeping into places like zoos and museums.ย
Are you planning a trip to the zoo or aquarium this summer? Be prepared for surge pricing, even at family attractions.ย
More destinations are using dynamic pricing similar to airlines and ride-share apps. That means prices can change based on demand, weather, or booking timing.
Some days, youโll pay less if you book early. Other times, prices jump if demand is high or walk-in traffic is heavy.
A recent study found that 17% of attractions now use variable pricing. According to researchers, at least 6% have adopted full dynamic pricing models.ย
Operators say it helps them manage budgets, crowds, and staffing. However, for families, it can make budgeting harder, especially with last-minute visits.ย
If you’re looking to avoid last-minute fees, experts say to book ahead, visit during off-peak times and look for discount programs. Libraries, military programs and bundled ticket apps can also help save money.ย
The bottom line? Admission prices are changing fast, and a little planning could go a long way.ย
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